Have you ever felt like you were putting in tons of work, but weren’t getting anywhere?
It’s like “what the hell man?”
Trust me, you’re not alone. I think everyone who’s gone down the Internet marketing path will say the same thing.
I’ve been doing this for 8 years and I still feel that way!
So why is that?
Why is it that newbies struggle in Internet marketing? I mean, if the 6 and 7 figure earners are telling you to do this or do that, then why isn’t it working?
In this blog post I’m going to share what I think are the Top 4 Reasons Newbies Struggle in Internet Marketing.
Investing Time and Energy On Multiple Social Media Platforms
When you’re just starting out in Internet Marketing you’re told to have a social presence on just about every social media site that exists.
But, what does this do?
It causes you to run around from one site to another like a dog chasing it’s tail. You’re expending energy, but getting no where.
If you’ve ever seen a dog do this, it’s funny as hell.
But it also leaves you wondering what the hell’s wrong with the damn dog.
First off, it’s his own tail,and secondly, doesn’t he know that?
While it’s important to have a presence on social media, it’s not necessary to be on multiple social networks when you’re just starting out. Doing so just spreads your efforts thin.
Pretty soon you’ll find you’re posting things just for the sake of posting them or because that’s what your’e suppose to do.
When that becomes the case, your posts won’t be engaging nor provide value.
It’s better to pick one social media platform and focus your attention to it. Pick one that resonates with your niche.
For example, if your products or services are based in imagery, Instagram would be the best social media platform to use.
If you’re a video whiz, Snapchat would be a great fit or perhaps Facebook or Youtube.
If you’re more comfortable sharing a variety of information and post types, Facebook would be the best platform for you.
I have two different websites with different niches and along with them, I have two Facebook pages, two Instagram accounts, three Youtube channels, one Twitter and one Pinterest account.
Can you guess which one I get the most engagement on? None of them to be honest.
Why? Because I’m not posting consistently nor am I able to keep up with all of these accounts and frankly, I don’t want to.
It’s too damned hard!
So I’ve decided to focus my attention on one website, one Facebook page, and one Youtube channel.
I haven’t decided if I’ll just close the others, but for now, my main priority is to grow this blog and all accounts associated with it.
Don’t feel that you’re missing out on something if you’re not on every social media site under the sun. What matters is that you’re sharing quality content that provides your audience with value and that you’re doing it consistently.
Pick the one you’re most comfortable with and grow it. When you’re ready to branch out to others, then do so.
Comparing Ourselves To Others
One of what I think is the biggest reason newbies struggle in Internet marketing is due to comparison.
For some strange reason, newbies don’t give any thought to the fact that the 6 and 7 figure earners were once where they are now.
It’s not like Ray Higdon, Ferny Ceballos, Michelle Pescosolido or Kate McShea, just to name a few, got up one day, decided to start an internet business and woke up the next day millionaires.
The same road that you’re walking down has been worn out by the best.
Have you ever seen an old country road that was compiled of rocks and dirt? When the rocks were first put down, they covered the road. Dirt was barely visible.
But over the years, the dirt began to show through and as time wore on, there were hardly any rocks left. If so, they were off to the shoulder of the road.
Those signs of wear represent age and the traffic that the road has seen.
The path to Internet marketing success is just like that. It’s not clean and neat, with every rock in place.
Every successful internet entrepreneur started at the beginning. They too received training and learned the same things you’re working hard to learn.
I too am on that same path. As a matter of fact, they’re still learning, because the internet constantly changes and in order to continue to be successful, they have to change along with it.
Your journey is a precious one. It might not feel like it, but it’s one you’ll never forget. It’s one that’s building your character, shaping your future, teaching you how to be resilient, and forming your entrepreneurial spirit.
I know you want success and it will come, but you’ve got to realize you’re just starting out and can’t expect the same success that someone has who’s been working and growing there business online for years.
You’re going through the learning and growing process. Believe in yourself and your efforts, and believe that you will be successful!
Forgetting That You’re Building a Real Business
You buy a pizza franchise. You get you restaurant built and the doors are open for business. In the first week you make $5000 and each week it doubles, even triples.
Before you know it, you’re a millionaire!
Does that sound about right? Of course not.
Building a business takes time and that’s any type of business.
Newbies tend to think that because all they have to do is pull up to their laptop and work a few hours that they’ll see overnight success.
It doesn’t work that way. What you’re doing is building the foundation of your business.
Think of that first year as pouring the concrete and allowing it to set.
The time it takes to cure and set up allows for a solid foundation that’s sure to sustain the hungry crowd of pizza goers that’ll be knocking down your door.
If you’ve never built a business before, why would you expect to know enough in 90 days, 6 months or even a year that’ll make you a millionaire?
You are building a business. One that will earn you passive income for years to come. Settle into the process and give yourself time to build that solid foundation.
Not Being Clear on Our Why
Our reasons for becoming entrepreneurs are as different as our fingerprints. But I’m guessing you choose to become one to gain freedom.
Freedom from living paycheck to paycheck.
Freedom from having to punch a clock. Freedom from not having enough quality time to spend with family and friends.
And while our whys are based on our needs, we have to realize that they can’t be.
Yeah I know, that doesn’t make any sense at all! But hear me out.
If you base what you’re doing in your online business on your own needs, you’re not going to get very far.
You’ll begin to do things for selfish reasons. You’ll do things because you need money or you want to quit your job.
And when you begin to do things out of desperation, you’ll start to resent what you’re doing, especially if you’re not seeing results as fast as you’d like to.
You have to come from a place of service and work to provide value to those that follow you online. They’re looking to you for valuable information.
If all you ever do is post just to try to get people to buy your product or services, you’re not going to having many sales.
People want to feel that you care about them. Your purpose is to help them in the way that you’ve chosen to do so.
Put the needs of others ahead of yourself. When you help others get what they want, you’ll in turn get what you need.
Always strive to come from a place of integrity and trust, and you’ll grow your business for years to come.
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